|
Unit 41 : Channel Management
Channels for Banking Services
The following factors affects the channel decision
Intangibility
Inseparability
Variability
Perishability
Client Relationship
Channels
1. Branches are the primary distribution outlets for banking services. These are fixed in location and customer is required to visit the branches.
2. Other Channels
Tele-banking and Call Centres
ATMS
Personal Computer
Plastic Cards
Virtual Branches
3. Intermediaries in Banking Services
Direct Sales Agents
Automobile Dealers
Merchant Establishments
For complete notes, visit - http://www.jaiibcaiibmocktest.com/material.php
Add maximum of our banking friends to our groups https://www.facebook.com/groups/226943377506645/ https://www.facebook.com/groups/JAIIB.CAIIB.STUDY.MATERIALS/ for mutual benefit.
|
